Denim, Rediscovered

Denim remains the most universal fabric on earth, which is exactly why it's so hard to wear in a way that looks considered rather than default.

Wash is the whole game. Skip anything too light or too distressed, and reach for a deep indigo or a clean light wash instead.

Balance it with a refined top — a knit or a proper shirt — and even the most casual denim reads dressed up. That's the MAPSI formula for making one pair of jeans work for five different occasions.